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Why is a Full Clearance Search important for new brands?

Conducting a full clearance search is a fundamental first stage of ensuring a mark is available for use and registration. Clearance searching is an important step to take when launching a brand and it ensures you can determine the availability of your proposed Trade Mark for use and registration, with confidence.

Our availability searches seek to target and find identical Trade Marks, variant spellings, phonetic equivalents, and confusingly similar marks – all of which can challenge the use and registration of your chosen Trade Mark.

If you are planning to sell or provide products and services under a brand name, it makes legal and commercial sense to have certainty that your Trade Mark does not conflict with existing Trade Marks.

Every business takes risks and conducting the full clearance search allows you to define your risks precisely and with clarity.