Although a Trade Mark search is not compulsory, it is strongly recommended if you are thinking about adopting a new brand.
The purpose of the search is to ascertain whether or not your proposed Trade Mark is available for use and registration and in particular whether there is any potentially conflicting Trade Mark right already on the Trade Mark Register.
Apart from allowing you to manage your expectations through the application process, a Trade Mark search will identify the risks of infringing another party’s earlier rights and so could save you a lot of money and hassle in the long run.
