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What does “Guaranteed Publication” mean?

Once a Trade Mark has been filed, it must undergo a thorough Examination to see if it meets the formality requirements of the Registry and only once the Examiner is satisfied that there should be no objections, the application will be “published” and move to the next stage of the application process.

Official objections during the Examination stage can take various forms, which include refusals being issued on the basis that a particular Trade Mark is non-distinctive, descriptive in some way of the goods and services in the application, or generic. Other objections can be raised at the Examination stage which relate to the series of marks and incorrectly described claims or ambiguous terminology.

Such Official objections can prevent a Trade Mark application from reaching the Publication stage of the application process.

If we provide your application with a guarantee to pass the Examination state, and the application does not proceed to publication, we will refund our professional fees for filing the application.